As the team delved into the design process, we were mesmerized by the inherent beauty of a ramen bowl—the way each ingredient artfully intertwines to create a culinary symphony. Our goal was to capture this essence and infuse it into every aspect of Soop's branding, the fluid lines and playful curves represent the joy and excitement of savoring a steaming bowl of Soop's finest ramen. It was imperative for us to strike the right balance between modern aesthetics and the soulful experience of enjoying a traditional bowl of ramen. We were thrilled to witness the cohesive and vibrant branding come to life, both in the physical space and the digital realm.
